Why is proofreading important for the packaging industry?

RA
  09 April, 2021

Why is proofreading
important for the packaging industry?

From a pharmaceutical industry standpoint, ensuring that a packaging artwork design is proofread maintaining meticulous quality and accuracy standards plays a crucial role. Any lapse in printed packaging material could result in complaints or product recall and lead to huge monetary losses. Proofreading- an essential component of Artwork Management, guarantees that an artwork is sent off the studio error-free, in turn saving valuable time and money.

When proofreading an artwork, getting to the technical checklist before the textual part results in quicker turnaround time and increases overall efficiency. For instance, if the artwork created by the design team has wrong dimensions, the complete positioning of the text will change, and you would need to recheck it. Let us quickly skim through few other checkpoints to help catch more such errors early in the process and significantly cut down on revision cycles.

Critical Checkpoints to Avoid Common Proofreading Errors

  • Double-check for repeated words, consistency, units and measurements, time zone, date, numbers, hyperlinks, double spaces, apostrophes, quotes, braces, hyphens, degrees, and special symbols.
  • Certain elements such as units/measurements, generic name, formatting (Bold, Italics and Underlined), dosage/strength, and product name must remain consistent throughout the artwork.
  • Check whether Artwork Information Panel has complete information- artwork number, artwork description, artwork component number (both old and new), artwork dimensions, die line number, minimum font size, font types, Braille, printing colors and technical colors used in artworks.
  • Sending off incorrect artworks can cost you valuable time and resources. Using a pre-flight tool can help catch your mistakes before your digital file goes for print.
  • Check the format/dimensions- measure height and width of artwork, height and width of text free area, code height and width, edge codes height and width, bleed, and margin.
  • Scan barcode and EAN number.


Quick Tips to Increase Proofing Efficiency

  • Print a hard copy of the digital file to be proofread
  • Dedicated workspace to avoid distractions
  • Make a checklist of errors you might have made in previous artworks and pay extra attention not to repeat them
  • While writing/striking on the hardcopy with a pen/pencil, make sure it is clearly visible
  • Make sure to follow the guidelines and cross-check each point mentioned in the checklist


Conclusion

In an industry as crucial as Pharmaceuticals, there is no scope for human error. Missing out on even the smallest of elements such as a decimal point in dosage figures on the printing material could lead to life threatening consequences. Therefore, it is imperative that electronic proofreading tools be used to validate technical and contextual and content-based accuracy and combat errors by nipping them right at the bud. To make the overall process less time-consuming and optimize resources, reaching out to a regulatory solutions and services company with adequate resources in handling both manual and electronic proofing could be beneficial.